Oral and Dental Health Resourse Centre

Take a closer look at everyday oral care issues in these short videos.

Colgate Video Library

Get to know your gums and the signs of gum problems by taking our Healthy Gum Challenge.

Healthy Gum Challenge

Explore the fundamentals of dental care from brushing to bad breath.

Oral & Dental Care and Conditions

Understand the unique needs of each family member during every stage of life.

Dental Health at Any Age

Find the latest information on new and common smile enhancing treatments.

Cosmetic Dentistry

How White Can My Teeth Get?

A change of just two or three shades can make a noticeable difference in almost anyone's smile. The goal should be to achieve your individual optimum whiteness while still looking natural. 

How much your teeth can be whitened depends on many factors-some of which you can control (such as whether to use a bleaching or non-bleaching method, or the percent of active ingredient in a whitener), and some that you can't (such as your natural tooth colour or how well your teeth respond to whitening). 

  • A light-activated whitening session, sometimes called chairside bleaching, results in instantly and often dramatically whiter teeth.
  • A custom mouthpiece is created by your dentist for in-home bleaching. You typically wear it several hours a day or overnight for two weeks.
  • Whitening products available in your Pharmacy may contain much lower concentrations of active ingredients than products from the dentist. Lower concentrations may produce less dramatic results. Whitening toothpastes also help to remove stains and maintain newly whitened teeth.
  • Consult your dentist or hygienist for the most suitable method for you.

Most whitening is not permanent.

Non-smokers who don't drink coffee or tea often see little or no change of tooth color after a bleaching procedure for up to five years. Your own long-term results will depend on your habits and the specific foods you eat. If, like many people, you find it hard to completely eliminate coffee, tea, cola, red wine and other stain-causing items from your diet, you may require a touch-up treatment at regular intervals.

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Cosmetic Dentistry

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