Why might I want whiter teeth?

Colgate® Max White Frequently Asked Questions (FAQ's)

There are many reasons for whitening your teeth, including:

  • The boost to your confidence and self-esteem that comes from a great smile.
  • To help achieve a younger appearance.
  • For a special event such as a wedding, job interview or holiday.
  • To make a positive first impression on others.
  • To simply reverse years of everyday staining and yellowing.
New Colgate® MaxWhite One Optic toothpaste