Question
How does Colgate TotalĀ® work to prevent gingivitis (bleeding gums)?
Answer
Gingivitis (bleeding gums) occurs in the presence of plaque. Plaque consists mainly of bacteria. Since Colgate TotalĀ® has a highly effective antibacterial agent, it prevents plaque building up, and therefore prevents the cause of bleeding gums. Colgate does, however, strongly emphasise that this is not a replacement for regular professional dental care.