Question
What is the unique combination of ingredients in the Colgate Total® formula?

Answer
Colgate Total® toothpastes have a unique, patented formula that fights today's most common oral health problems, including plaque, tartar build-up, gingivitis, and bad breath. It contains a highly effective, anti-bacterial ingredient which helps to reduce plaque and gingivitis. It also contains a unique ingredient called the "Copolymer" which holds the antibacterial ingredient to your teeth and gums for up to 12 hours. Without the Copolymer, this anti-bacterial ingredient would be rapidly lost from teeth and gums, reducing its long-lasting effect. That is why Colgate Total® is the only toothpaste clinically proven to provide 12-hours of antibacterial protection. They also contain fluoride for protection against cavities, are effective in reducing tartar, and provide long-lasting fresh breath protection.