Gingivitis is the first stage of gum disease which, left untreated, may develop into periodontitis.

Colgate Total® reduces gingivitis by up to 88 percent. To learn more about gingivitis, click here.

Tobacco, red wine and certain foods can stain teeth.

Colgate Total® plus Whitening has an advanced whitening ingredient to restore the natural whiteness of your teeth by gently removing surface stains.

Plaque is a sticky, colourless film of bacteria that constantly forms on our teeth. It is the main cause of cavities and gingivitis (bleeding gums) and can harden into tartar if not removed daily.

Colgate Total® contains an antibacterial ingredient. Its patented forumla attaches to your teeth to help reduce plaque significantly.

Cavities are tooth decay. Tooth decay is heavily influenced by what we eat, how well we take care of our teeth and the presence of fluoride in our water and toothpaste.

Colgate Total® provides outstanding protection against cavity formation and tooth decay as it has a unique patented formula that contains fluoride as well as 12 hours of anti-bacterial protection – so it works even between brushing.

Tartar, sometimes called calculus, is plaque that has hardened on your teeth. Tartar can also form at the gumline.

Colgate Total® helps reduce plaque significantly, therefore it prevents plaque from forming into hard–to-remove tartar build-up.

Enamel is the outer layer of the tooth. It surrounds and protects the main portion of the tooth. Weak enamel is caused by a build-up of plaque bacteria which quickly erodes tooth enamel, resulting in teeth that are visibly less white, weaker and sensitive.

Fluoride in Colgate Total® strengthens weak enamel.

Gum inflammation is one of the first signs of gingivitis (bleeding gums) and if left untreated may lead to periodontitis.

Colgate Total® removes the sticky plaque bacteria that cause the red, tender and swollen gums that characterise gingivitis.

Bad breath, also known as halitosis, is breath containing an unpleasant odor. One culprit of bad breath is the millions of bacteria that live in the mouth. The mouth's warm, moist conditions make it an ideal environment for these bacteria to grow.

Colgate Total® helps kill bacteria that live in the mouth and cause bad breath.