What makes Colgate Total different from other Toothpastes?

Colgate Total toothpastes contain a unique antibacterial system giving you 12 hour protection even after you eat or drink. Colgate Total toothpaste is clinically proven to provide non-stop 12 hour protection against bacteria and long-lasting protection against the most common dental problems: cavities, gum problems, plaque, tartar, staining, bad breath, sensitive teeth and enamel erosion.

What is the unique combination of ingredients in the Colgate Total formula?

All Colgate Total toothpastes have a unique formula clinically proven to fight today's most common dental problems. Colgate Total contains fluoride, a unique anti-bacterial system and specially designed silica to lock and seal exposed dentin tubules. In Colgate Total, the anti-bacterial agent works with a copolymer (type of gum), which ensures delivery and retention of the anti-bacterial agent in the mouth for up to 12 hours after brushing. In this way, regular brushing with Colgate Total helps to prevent problems, such as dental plaque and gum problems. In addition, the specially designed silica, now added to the Colgate Total formula, provides you with effective protection against sensitive teeth. On top of this, ColgateTotal fights tartar build up, strengthens enamel and protects effectively against cavities, promotes natural whiteness of the teeth and helps provide long-lasting fresh breath protection.

Does Colgate Total continue to work even after I eat or drink?

The unique formula in Colgate Total contains a combination of ingredients which attach to your teeth and gums after you brush, forming a shield that keeps working between brushings. This shield is clinically proven to provide 12 hour non-stop protection even when you eat or drink. Brush twice daily with Colgate Total and your whole mouth is protected for 12 hours.

How does Colgate Total work to provide non-stop protection?

Brushing with Colgate Total forms a unique anti-bacterial shield on your teeth and gums that protects against the re-growth of plaque for 12 hours. This is due to the unique formula in Colgate Total that contains a powerful germ fighting system: an antibacterial ingredient – which is retained on the tooth surface and the gums by a copolymer. It protects you for 12 hours each time you brush against dental plaque and gum issues and does not get washed away even when you eat or drink.

What is the clinical evidence to support the efficacy of Colgate Total?

Colgate Total has extensive clinical support with over 80 published studies done with more than 19,000 subjects. This outstanding clinical record is also documented by the fact that Colgate Total is supported by different scientific review publications written by independent dental experts (e.g. Blinkhorn publication in BDJ, 2009). Colgate Total is:

• Clinically proven to provide a more effective level of plaque control than a regular toothpaste;
• Clinically proven to limit harmful bacteria build up;
• Clinically proven to protect effectively against caries with its fluoride content (1450ppm).

Which are the bacteria against which Colgate Total is fighting?

There are many types of bacteria in the mouth, some of which can cause oral health problems. The germ fighting system in Colgate Total is effective against a wide range of these bacteria including those that cause cavities, gum problems and bad breath. Brush twice a day for clinically proven non stop complete protection and a healthier mouth.

What is different about the variants in the Colgate Total range?

All Colgate Total toothpastes deliver the same technology and benefits, offering you clinically proven non-stop 12 hour protection against bacteria and long-lasting protection against the most common dental problems, including: cavities, gum problems, plaque, tartar, staining, bad breath, sensitive teeth and enamel erosion. On top, each variant provides you with a specific benefit:

• Colgate Total Advanced: the original mint flavour for complete non-stop 12 hour protection against bacteria.
• Colgate Total Advanced Whitening: better stain removal to help restore the natural whiteness of your smile.
• Colgate Total Advanced Freshening: fresh mint striped gel for confident fresh breath.
• Colgate Total Advanced Clean: better plaque control for a dentist clean feeling that lasts between professional cleanings.
• Colgate Total Sensitive: formulated especially for people with sensitive teeth.

How is Colgate Total Advanced Freshening different from Colgate Total Advanced Toothpaste?

Colgate Total Advanced Freshening is a striped toothpaste, with 80% sparkling green gel and 20% white paste for a refreshing minty flavour. It has the same unique formula which is clinically proven to provide non-stop 12 hour protection against bacteria, and long-lasting protection against the most common dental problems, including: cavities, gum problems, plaque, tartar, staining, bad breath, sensitive teeth and enamel erosion.

Can I use Colgate Total everyday?

Yes. Colgate Total contains fluoride and so is well suited for daily use. Brush twice a day with Colgate Total and you'll know that your teeth will be cleaner and your breath will be fresher around the clock.

Does Colgate Total contain fluoride?

Yes, all Colgate Total toothpastes contain fluoride to strengthen teeth, protect the enamel and provide effective cavity protection.

How does Colgate Total prevent gum issues?

Gum issues are mainly caused by plaque which is formed on the tooth surface from the bacteria in your mouth. Colgate Total’s highly efficient antibacterial agent combined with a copolymer attaches to your teeth and gums to form a protective anti-bacterial shield: brushing twice daily, it provides you with non stop protection against build up of dental plaque, thus preventing gum issues.